The Spirit of Sam Taylor Award

The Spirit of Sam Taylor award was created in memory of former long-time NRF member and CEO of Oriental Trading Company, Sam Taylor. 

This award is designed to recognize retail industry leaders in our community who exhibit Sam-like traits of being:

  • Positive: Optimistic and hopeful at all times, even when faced with trying circumstances
  • Helpful: Always there to lend a helping hand to those in need    
  • Innovative: Always interested in taking the industry to new places 

2019 winner

The 2019 Spirit of Sam Taylor Award winner was Rich Last, founding partner of Axcelora and former vice president and director of See a clip of his acceptance below.

2018 winner

The 2018 Spirit of Sam Taylor Award winner was Peter Cobb, co-founder of eBags. See a clip of Cobb’s acceptance message below.