Angela Eaddy is director of digital communications at National Retail Federation. In this capacity, she is responsible for developing and managing NRF’s social media marketing strategy and supporting NRF’s digital advocacy initiatives.
Prior to joining NRF, Eaddy was a customer acquisition manager for Storyblocks, where she was responsible for creating and managing paid marketing campaigns across search and social media. She brings seven years of digital marketing experience supporting brands such as the American Red Cross, YWCA, Red Bull, Bill and Melinda Gates Foundation and various government agencies.
Originally from Detroit, Eaddy has a Master of Professional Studies in Public Relations and Digital Communications from Georgetown University and obtained her B.A. in Journalism from Michigan State University. She currently resides in Washington, D.C.