Lea Grgich

Research Analyst

Lea Grgich is a research analyst at the National Retail Federation. In this role, she conducts research on consumer trends, spending and industry benchmarking. 

Prior to joining NRF, Grgich worked at the U.S. Small Business Administration processing COVID-19 Economic Injury Disaster Loans to aid small businesses that suffered economic injury during the height of the pandemic. 

A California native, Grgich received her bachelor’s degree in business administration from Sonoma State University with a concentration in finance and minors in political science and sociology. 

Authored by Lea Grgich

How consumers are prioritizing Mom this Mother’s Day
Mother and two daughters celebrating Mother's Day.
Unique gifts and making memories rank high on the list.
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How consumers are celebrating a record-breaking St. Patrick’s Day
St. Patrick's Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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3 ways consumers are making Valentine’s Day 2023 special
Valentine's Day shopping
Consumers are showing the love with near-record spending.
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3 ways Generation Z is celebrating Halloween this year
Gen Z celbrates Halloween
Younger consumers have more plans than any other group.
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Back-to-school trends to know
Back to school
Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans.
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Gearing up to go back to class
Back to school
Expecting higher prices, consumers are changing their shopping behavior.
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