Lea Grgich

Research Analyst

Lea Grgich is a research analyst at the National Retail Federation. In this role, she conducts research on consumer trends, spending and industry benchmarking. 

Prior to joining NRF, Grgich worked at the U.S. Small Business Administration processing COVID-19 Economic Injury Disaster Loans to aid small businesses that suffered economic injury during the height of the pandemic. 

A California native, Grgich received her bachelor’s degree in business administration from Sonoma State University with a concentration in finance and minors in political science and sociology. 

Authored by Lea Grgich

2024 Valentine’s Day consumer trends
 
A couple celebrating Valentine's Day.
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
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3 ways Gen Z and millennials are shopping for the holidays
 
Holiday shopping
A look into NRF’s research to see how these consumer segments are tackling holiday shopping this year.
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2023 holiday shopping outlook
 
A couple and child shopping in winter
How consumers will be spending and shopping this holiday season.
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A look at what’s left for back-to-class shopping
 
A family back-to-school shopping.
Why consumers are taking the time to find the best value on the items they need.
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How consumers are prioritizing Mom this Mother’s Day
 
Mother and two daughters celebrating Mother's Day.
Unique gifts and making memories rank high on the list.
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How consumers are celebrating a record-breaking St. Patrick’s Day
 
St. Patrick's Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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