Leah McCormack

Manager, Web Content
Leah McCormack headshot 2022

Leah McCormack is manager of web content at the National Retail Federation. In this role, McCormack builds, edits and maintains NRF’s home website, the NRF blog and each of the event sites, including NRF Retail’s Big Show.

She’s spent the last eight years working in ecommerce, editorial, trend forecasting and higher education. Prior employers include Wayfair, WGSN and Rue La La. Alongside her full-time roles, she freelanced for Chewy and Mane Addicts. Joining the faculty at several Boston colleges, she taught digital content and visual merchandising.

McCormack is a Fashion Institute of Technology graduate, where she earned her bachelors degree in advertising and marketing communications with a minor in English and an associates degree in fashion merchandising management. During her tenure at FIT, she studied abroad at the Lorenzo de’ Medici School in Florence, Italy. Born and raised in New England, McCormack spent her post-grad years in Boston prior to joining NRF.

Authored by McCormack

Wayfair and Sally Beauty meet their customers where they are
 
Wayfair and Sally Beauty at Converge
NRF Retail Converge: Innovators from Wayfair and Sally Beauty on being one step ahead in AR and 3D.
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CVS rolls out vaccine distribution to its communities across the country
 
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The pharmacy giant is bringing a COVID-19 vaccine near you.
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Video game becomes the next interior decorating service
 
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Design Home and Glu Mobile team up to bring a virtual interior design store to life.
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Suitsupply gives customers a tailored experience
 
Suitsupply
Retail Gets Real episode 199: Suitsupply gives customers a reason to seek more than a product.
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L'Oréal virtual makeup innovation during the age of Zoom meetings
 
L'oreal
L'Oréal breaks into the augmented reality world of virtual makeup.
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Kroger vows to end hunger and food waste by 2025
 
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Retail Gets Real episode 194: How Kroger is working to end food waste.
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