Leah McCormack

Manager, Web Content

Leah McCormack is Manager of Web Content at the National Retail Federation. In this role, McCormack builds, edits and maintains NRF’s home website, the NRF blog and each of the event sites, including NRF Retail’s Big Show.

McCormack has spent the last eight years working in ecommerce, editorial, trend forecasting and higher education in a myriad of roles. These prior employers included Wayfair, WGSN, NY Fashion Week and Rue La La. Alongside her full-time roles, she was a freelance writer for Chewy, Mane Addicts and The Improper Bostonian magazine with features in the Boston Globe and The EveryGirl. She joined the team at several Boston colleges as one of the youngest adjunct faculty for the School of Fashion Design, Bay State College and Lasell University, where she taught digital content creation, visual merchandising, history of fashion and textile fundamentals to undergraduate fashion students.

McCormack is a Fashion Institute of Technology graduate, where she earned her bachelors degree in advertising and marketing communications with a minor in English, as well as an associates degree in Fashion Merchandising Management. During her tenure at FIT, she studied abroad at the Lorenzo de’ Medici School in Florence, Italy. She was born and raised in New England, spending much of her early post-grad years in Boston but has called New York City, Florence and Sarasota, FL home.

Authored by McCormack

Video game becomes the next interior decorating service
 
Video games
Design Home and Glu Mobile team up to bring a virtual interior design store to life.
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Suitsupply gives customers a tailored experience
 
Suitsupply
Retail Gets Real episode 199: Suitsupply gives customers a reason to seek more than a product.
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L'Oréal virtual makeup innovation during the age of Zoom meetings
 
L'oreal
L'Oréal breaks into the augmented reality world of virtual makeup.
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