Leah McCormack

Manager, Web Content

Leah McCormack is Manager of Web Content at the National Retail Federation. In this role, McCormack builds, edits and maintains NRF’s home website, the NRF blog and each of the event sites, including NRF Retail’s Big Show.

She’s spent the last eight years working in ecommerce, editorial, trend forecasting and higher education in a myriad of roles. Prior employers include Wayfair, WGSN, NY Fashion Week and Rue La La. Alongside her full-time roles, she freelanced for Chewy, Mane Addicts and The Improper Bostonian magazine with features in the Boston Globe and The EveryGirl. Joining the faculty at several Boston colleges - the School of Fashion Design, Bay State College and Lasell University, she taught digital content, visual merchandising, history of fashion and textile fundamentals.

McCormack is a Fashion Institute of Technology graduate, where she earned her bachelors degree in advertising and marketing communications with a minor in English and an associates degree in Fashion Merchandising Management. During her tenure at FIT, she studied abroad at the Lorenzo de’ Medici School in Florence, Italy. Born and raised in New England, McCormack spent her post-grad years in Boston prior to joining NRF.

Authored by McCormack

Video game becomes the next interior decorating service
 
Video games
Design Home and Glu Mobile team up to bring a virtual interior design store to life.
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Suitsupply gives customers a tailored experience
 
Suitsupply
Retail Gets Real episode 199: Suitsupply gives customers a reason to seek more than a product.
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L'Oréal virtual makeup innovation during the age of Zoom meetings
 
L'oreal
L'Oréal breaks into the augmented reality world of virtual makeup.
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