Meghan Keivel Cruz

Sr. Director, Grassroots
Meghan Cruz, director

Meghan Keivel Cruz is senior director of grassroots advocacy at the National Retail Federation. In this role, she is responsible for developing and implementing effective grassroots campaigns, strategies and tactics in accordance with legislative action plans. Under Cruz’s leadership, NRF has been recognized by Campaigns and Elections as the winner of the 2021 & 2022 Reed Award for Grassroots Trade Association of the Year and she is an honoree as one of the Top 21 in 2021 advocacy professionals by the Advocacy Association and FiscalNote.

Cruz has more than a decade of Capitol Hill, grassroots and trade association experience. Previously, she worked at the National Propane Gas Association where she managed the board of directors and executive operations; she previously served as scheduler for Rep. Bob Gibbs, R-Ohio, and worked on successful political campaigns at the state and federal levels.

Originally from Dayton, Ohio, Cruz received a bachelor’s degree in political science from the University of Dayton and lives in Alexandria, Va with her husband and son.

Authored by Meghan Keivel Cruz

NRF Store Tours highlight need for swipe fee reforms
 
Retail store tour
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Retail crime hurts small retailers
 
Loss prevention at small retailer
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Fight Retail Crime Day comes to Capitol Hill
 
Capitol building
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2 ways Congress can fight retail crime
 
Retail crime
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5 lies big banks and card networks tell about swipe fees
 
credit card swipe to pay for a coffee shop purchase
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Credit card swipe fees strain small retailers
 
Swipe fee at small business
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4 companies that are powering retail’s tech transformation
 
Retail tech
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Retail’s premiere advocacy event, reimagined
 
Capitol Building
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4 ways to strengthen the American Data Privacy Protection Act
 
Data privacy
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Inflation hits Main Street
 
Main Street shopping
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Lower inflation now
 
Inflation prices
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Congress hears NRF’s S.O.S. call
 
Shipping
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