Meghan Keivel Cruz

Director, Grassroots

Meghan Keivel Cruz is director of grassroots at the National Retail Federation. In this role, she is responsible for developing and implementing effective grassroots campaigns, strategies and tactics in accordance with state and federal legislative action plans.

Cruz has more than a decade of Capitol Hill, grassroots and trade association experience. Most recently, she worked at the National Propane Gas Association where she managed the board of directors and executive operations; she previously served as scheduler for Rep. Bob Gibbs, R-Ohio, and worked on successful political campaigns at the state and federal levels.

Originally from Dayton, Ohio, Cruz received a bachelor’s degree in political science from the University of Dayton and lives in Arlington, Va.