Mia Weinand is the media relations coordinator at the National Retail Federation. In this role, she serves as a liaison between NRF staff and the press, including coordinating interviews, registering press for events, and writing and distributing press releases and media advisories. Weinand began her career as an intern at NRF and returned a few years later in her current position.
Prior to joining NRF, Weinand was the social media associate in the Office of University Communications at Florida State University. In this role, she managed social media marketing campaigns for the official university social media platforms, including creating graphics, covering events, setting up interviews, managing film shoots, and filming and editing videos. She previously served as a marketing and event planning assistant at Diverse Computing and worked as a freelance videographer, photographer and video editor.
Weinand is a two-time alumna of Florida State University, holding a bachelor’s degree in information, communication and technology and a master’s degree in integrated marketing communications.