Robert Moraca

VP, Loss Prevention

Robert Moraca is NRF’s vice president for loss prevention and is the subject matter expert on retail criminality. Moraca is responsible for directing NRF’s loss prevention and asset protection research, initiatives and programs including NRF's annual loss prevention conference, NRF PROTECT, the NRF Loss Prevention Council, the NRF Investigators' Network and the Women in LP Community. He is also the industry’s leading retail advocate around increasing awareness of retail loss prevention issues including organized retail crime, “active shooter” incidents, disaster preparedness and recovery and agency partnerships. 

Moraca spent nearly 20 years directing corporate security, business continuity and crisis management programs globally at Sunoco Inc., focusing on retail, refineries, chemical plants and pipeline operations. Moraca developed Sunoco’s loss prevention and interactive remote intervention system, and chaired the Sunoco threat assessment committee and active shooter program. Additionally, Moraca designed asset protection for the organization’s 850 company-operated A-Plus retail stores and played an integral role in enterprise preparedness efforts and critical infrastructure aspects after 9/11. 

Moraca was an adjunct professor of criminal justice and homeland security at Camden County College in Blackwood, N.J., where he served on the College Security and Homeland Advisory Committee. Previously Moraca was a professional security consultant in the Philadelphia region, where he helped coordinate large-scale security projects.     

Moraca is a former police detective sergeant in the state of New Jersey and the County Prosecutor’s Office.

Moraca has received multiple accolades, including the Distinguished Security Director of the Year Award from Access Control and Security Management Magazine in 2012, and he was named the top Energy Executive in the "Security 500" issue of Security Magazine in 2008. He is a former chairman of the investigations committee for the Oil and Gas Council of the American Society for Industrial Security and is currently chairman of the Citizens Crime Commission of the Delaware Valley. He holds a bachelor’s degree in criminal justice from Rowan University and a master’s degree in criminal justice/business administration from St. Joseph’s University in Philadelphia.