Robert Moraca

VP, Loss Prevention

Robert Moraca joined NRF as vice president for loss prevention in 2014. Moraca is responsible for directing NRF’s loss prevention and asset protection research, initiatives and programs including NRF's annual loss prevention conference, the NRF Loss Prevention Advisory Council and the NRF Investigators' Network. He will also help lead the industry’s advocacy efforts around increasing the awareness of retail loss prevention issues including organized retail crime, “active shooter” incidents and disaster preparedness. 

Most recently, Moraca was an adjunct professor of criminal justice and homeland security at Camden County College in Blackwood, N.J., where he currently serves on the College Security and Homeland Advisory Committee. Previously Moraca as a professional operations consultant in the Philadelphia region. In that role Moraca assisted the team responsible for large-scale security projects.     

Moraca spent nearly 15 years directing security, business continuity and crisis management programs at Sunoco Inc. Moraca developed Sunoco’s loss prevention and interactive remote system and the company’s workplace violence policy. He also chaired the Sunoco threat assessment committee and active shooter program. Additionally, Moraca managed security for the organization’s 650 company-operated retail stores and played an integral role in company preparedness efforts and critical infrastructure aspects after 9/11. 

Moraca began his career in New Jersey as a detective sergeant for the Deptford Township Police Department and was also a detective for the Gloucester County Prosecutor’s Office..

Moraca has received multiple accolades, including the Distinguished Security Director of the Year Award from Access Control and Security Management Magazine in 2012, and he was named the top Energy Executive in the "Security 500" issue of Security Magazine in 2008. He is a former chairman of the investigations committee for the Oil and Gas Council of the American Society for Industrial Security and is currently chairman of the Citizens Crime Commission of the Delaware Valley. He holds a bachelor’s degree in criminal justice administration from Rowan University and a master’s degree in criminal justice administration and management from St. Joseph’s University.