Sarah Rand

VP, Brand & Marketing Strategies

Sarah Rand is the vice president of digital communications at the National Retail Federation. In this role, Rand develops and manages NRF’s digital communications strategy. She oversees all aspects of NRF web properties, social media, digital advertising, e-communications and interactive applications.

Rand began her experience at NRF in the member services department where she was responsible for membership’s online presence and managing the online bookstore. She then joined the internet strategies team at NRF to provide strategic direction and digital support. This team refocused the organization’s digital efforts and developed a comprehensive online strategy including the launch of a number of new websites, NRF’s first mobile app and social media initiatives.

A native of California, Rand double majored in business administration and world perspectives at Principia College and spent one term abroad in Japan. She holds master’s degree in business administration from the University of Virginia's Darden School of Business and a master’s in international conflict from Kingston University in London.