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Retails Impact Across America

1 in 4 Jobs
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Retail is the nation’s largest private sector employer driving the U.S. economy and creating jobs in communities around the country. Retail is everywhere. Here is a quick look at retail's impact across America. Visit NRF.com/retailsimpact for more information and to download the full report, The Economic Impact of the U.S. Retail Industry.

BY THE NUMBERS

  • 3,793,621 - RETAIL ESTABLISHMENTS
  • 28,984,100 - DIRECT RETAIL EMPLOYMENT
  • 42,000,000 - TOTAL JOBS SUPPORTED
  • 822,526 - DIRECT LABOR INCOME
    ($MILLIONS)
  • 1,242,421 - DIRECT IMPACT ON GDP
    ($MILLIONS)
  • $2.6 Trillion - TOTAL IMPACT ON GDP

Meet America's Retailers

NRF and the Ohio Council of Retail Merchants shares stories of beloved national retail brands.
Inspiring stories of retail careers, community and innovation in Washington.
The impact of South Dakota's small businesses and the value they bring to communities.
RETAIL IS BIG ON SMALL BUSINESS

Retailers are the heart of every local community. Small businesses and entrepreneurs are engines of local commerce, employing and serving their neighbors.

RETAIL SUPPORTED JOBS BY OCCUPATION

It’s not just about the jobs directly in retail. The industry supports nearly 5 million logistics jobs; 4 million management and administration jobs; 2 million health care and service jobs; 2 million finance, insurance and real estate jobs; and 800,000 technology jobs.

DIRECT EMPLOYMENT AND GDP VALUE BY MAJOR INDUSTRY IN THE U.S.

IndustryEmployment
(Jobs)
GDP
($Million)
Retail trade (including food services and drinking places)28,984,100$1,242
Health care and social assistance19,855,000$1,078
Manufacturing12,596,500$2,034
Professional, scientific, and technical services12,244,700$1,140
Administrative and waste management services11,087,500$489
Other services, except public administration10,544,200$472
Finance and insurance9,985,200$1,157
Construction8,830,900$597
Real estate and rental and leasing8,243,200$2,094
Wholesale trade6,300,100$963
Transportation and warehousing5,838,400$581
Educational services4,196,400$275
Arts, entertainment, and recreation3,997,600$182
Agriculture, forestry, fishing, and related activities3,480,700$201
Information3,257,900$777
Management of companies and enterprises2,166,800$352
Mining1,328,700$308
Utilities575,200$430

DIRECT IMPACT OF THE RETAIL INDUSTRY BY SUBSECTOR IN THE U.S.

NAICSSubsectorEmployment
(Jobs)
Labor Income
($Million)
GDP
($Million)
Retail
Establishments
441Motor vehicle and parts dealers1,936,800$107,985$131,289278,779
442Furniture and home furnishings stores502,000$19,173$25,78390,692
443Electronics and appliances stores554,000$28,139$43,98480,813
444Building material and garden equipment and suppliers dealers1,231,100$47,047$69,562110,630
445Food and beverage stores3,078,500$92,991$123,759251,296
446Health and personal care stores1,176,900$47,142$58,965246,272
447Gasoline stations885,400$31,320$46,994113,575
448Clothing and clothing accessories stores1,614,200$39,019$72,536286,225
451Sporting goods, hobby, book and music stores739,500$16,698$26,237132,138
452General merchandise stores3,145,800$85,939$140,65692,064
453Miscellaneous store retailers1,590,700$33,930$59,157391,678
454Nonstore retailers1,729,900$36,703$128,927859,299
722Food services and drinking places10,799,300$236,440$314,572860,161
Learn more About Retail's Impact at NRF.COM/RETAILS-IMPACT #thisisretail
PwC conducted this study based on 2012 data from the U.S. Census and other sources.
Source: All data comes from the PwC report, The Economic Impact of the U.S. Retail Industry except where otherwise noted.

The retail industry is defined as including retail, food services and drinking places.
Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts.
Employment is defined as the number of payroll and self-employed jobs, including part-time jobs.
Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income.
An establishment is a single physical location at which business is conducted. A business may consist of more than one establishment.
The report, The Economic Impact of the U.S. Retail Industry is underwritten by American Express