1-800-Flowers offers new ways to observe the holidays

Ideas for celebrating Thanksgiving miles apart

Image
Steve Lightman headshot
Steve Lightman,
Group President,
​​​​​​​Gourmet Foods & Gift Baskets,
​​​​​​​1-800-FLOWERS.COM, Inc.

This Thanksgiving, people are looking for new and creative ways to celebrate the holiday with their loved ones amid rising COVID-19 cases. Many are expecting smaller gatherings, without family members who are unable to travel or be around others.

1-800-Flowers has already seen over 90 percent growth in business this year and is expecting an even larger increase for the holidays. Its consumer base is looking for ways to connect with their families and friends — with a rise in the number of recipients they’re sending gifts to — and 1-800-Flower’s services provide just that.

Steven Lightman, group president of gourmet foods and gift baskets at 1-800-Flowers, joined this week’s episode of Retail Gets Real to talk about ways to keep the holidays special for all.

From sending meals to connecting with family members via video calls, Lightman offered suggestions to help families safely celebrate together, even when apart. Listen to the full podcast for more holiday celebration ideas.

More from the podcast

How values-driven companies are setting themselves apart
 
Millenial shopper during pandemic
PwC’s Ron Kinghorn on the growth of ESG — environmental, social and governance investing in retail.
Read more
NRF 2021: Retail’s Big Show – Chapter One Preview
 
virtual work
Retail Gets Real episode 202: What to expect at the virtual event and how NRF’s annual event is adapting.
Read more
Retail trends to watch in 2021
 
shoppers on sidewalk
Retail Gets Real episode 201: NRF’s Susan Reda on what will last coming out of 2020.
Read more