2018 Halloween shopping behavior

2018 Halloween spending is expected to reach a total of $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers plan to celebrate this year, and they’ll spend an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets).

What’s Halloween without costumes? This year, kids are planning to dress as their favorite princess (back in the number 1 spot) or super hero, while pets will be donning adorable pumpkin, hotdog or bumble bee getups. Adults, on the other hand, are sticking with the traditional spookiness of Halloween, dressing as witches, vampires and zombies.

NRF also analyzed the data by gender, to understand the differing behaviors between men and women surrounding the Halloween shopping season. Spoiler alert: Men are nearly twice as likely than women to find costume inspiration through YouTube.

 

Suggested

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
 
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
Read more
5 things to know about discounts this holiday season
 
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Read more
Consumers will spend 4.1 percent more than last year during winter holidays
 
Consumers will spend $1,007.24 during the 2018 holiday season.
Read more