For optimal user experience, please upgrade your browser.
JustFab office space

24 questions with JustFab Co-CEO Adam Goldenberg

Floating Widget

Floating Item Container

Floating Rate Widget




Please Select
Your Rating

Adam Goldenberg started as a teenage entrepreneur, became the youngest COO of a publicly traded company and is now the co-founder and co-CEO of JustFab Inc., parent company to fashion brands JustFab, Fabletics, ShoeDazzle, FL2 and Fabkids. Growing to more than 2,000 employees and $650 million in annual sales since 2010, JustFab is one of the fastest-growing fashion brands ever.

At the heart of the business is a membership model that promises a personalized shopping experience. Goldenberg will be sharing insights into how to use data and personalization to rethink the retail experience at’s upcoming Digital Experience Workshop, to be held July 18-20 in California. Before his presentation, we asked a few quick-fire questions to see what makes Goldenberg tick. 

Adam Goldenberg

JustFab Co-CEO and co-founder Adam Goldenberg will speak at the Digital Experience Workshop, July 18-20 in Rancho Palos Verdes, Calif. 

1. The fashion landscape is: changing quickly.

2. JustFab has grown so fast because: the business is building brands online and in high growth categories.

3. The most revolutionary thing about JustFab is: our membership model. It is a unique kind of commitment between company and customer that greatly benefits both.

4. A great customer experience is all about: that feeling of happiness when you open a box and the product exceeds your expectations.

5. The biggest challenge we’re working on right now is: How do we remain fast and nimble as a much larger company?

6. I love this business because: I get to work with passionate and smart people. We are doing things that have never been done before, and it’s challenging. That challenge is a magnet for the right talent.

7. The next step for JustFab is: defining what customer service means in a membership commerce community.

8. In my office, I can’t live without: coffee.

9. The worst buzzword right now is: Brexit.

10. I hire people who: are smart, passionate and willing to take chances.

11. I’m reading: “Extreme Ownership” by Jocko Willink and Leif Babin.

12. Last thing I bought online: Peloton Spin Bike.

13. I want to learn more about: about “brand tribes” and how we build a cult of happiness.

14. I’m happiest when I'm: winning.

15. Digital retail is: extremely efficient in providing qualitative and quantitative value for both customer and company if executed well.

16. What drives me is: building and creating with teams of people.

17. My first job was: building a website and IT support for a small St. Louis accounting firm.

18. Being a young entrepreneur has taught me: Empower your team, ask questions and lay out challenges. People will amaze and surprise you.

19. As an investor, what grabs my attention is: capital efficient business models — run by smart people creating real value for the end consumer or business.

20. If I could go back and give my former self advice, I'd: Ask more, tell less.

21. What people at the Digital Experience Workshop will learn from me is: How to use data and personalization to reimage the fashion business.

22. When I'm not running a business, I'm: Snowboarding or with my family.

23. I'm inspired by: People who challenge the status quo and win.

24. My mantra is: If it was easy to build a billion dollar business, everyone would do it.

Want to learn more about personalization and creating a great digital shopping experience from Adam Goldenberg and other top retail leaders? Register now for the Digital Experience Workshop, to be held July 18-20 in Rancho Palos Verdes, Calif. 


Retail Playbooks

Retailers that want to stay relevant to modern consumers are rethinking every aspect of the shopping experience, and NRF’s playbooks offer a quick summary of ideas and tactics that can inspire innovation.