3 things to know about the back-to-school season

Retail Gets Real episode 234: In-person learning drives increase in spending

Families are expecting to spend record amounts on sending their kids back to school or college in 2021, and consumers are at different stages of their shopping journey. Online and digital shopping grew significantly during the pandemic, but as consumers become vaccinated and feel safer returning to stores, they prefer the in-person shopping experience. Listen to the full episode for more essential information on this year’s back-to-school season.

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