3 ways to find innovation at NRF 2024: Retail’s Big Show

The Innovation Lab tracks the latest developments in retail transformation

NRF 2024: Retail’s Big Show, Jan. 14-16, will include more than 50 carefully curated companies in the NRF Innovation Lab. As a must-see destination at Retail’s Big Show for seven years now, the Lab showcases new-to-market technology including the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics and more. This immersive exhibit tracks the latest developments in retail transformation and shows you what retail can be now and in the future.

NRF 2024: Retail’s Big Show

Join the retail community Jan. 14-16 in NYC for Retail’s Big Show to build relationships, gain insights and experience the futuristic tech that is transforming retail.

Register now!

The Innovation Lab is located in the River Pavilion of the Javits Center and will be open during show hours. All attendees with an All-Access Pass or Expo Pass can visit the Lab to learn more about the latest and greatest breakthroughs from across the consumer shopping journey.

See first-hand how artificial intelligence is transforming retail

Driven by the leaps in generative AI tools like ChatGPT, we are in the midst of an AI revolution across all industries. There is no question that AI is already reshaping retail, but most people don’t know how exactly that is being done and all the different ways AI can make our lives better — both for consumers and retailers.

This year’s Innovation Lab features a handpicked diverse set of AI companies that have had proven success driving big, categorical change for retailers and consumers: Think AI agents that support customer service tickets better than humans, AI that draws connections between personality traits such as neuroticism and agreeableness and style preferences to provide totally unique shopping visits, and AI that powers in-vehicle payments making drive-thru and curbside pick-up even more seamless.

Meet the latest and realest in autonomous robotics

Retail stores across the country like BJ’s Wholesale Club, Lowe’s and Walmart are utilizing robots to help with day-to-day tasks including inventory management, stocking shelves and picking and packing orders. The adoption of robotics has doubled in the past six years, largely due to improved economics and viability of the technology.

As advancements continue and technology becomes more and more sophisticated, some of the companies in this year’s Lab are helping drive that momentum forward. You’ll find the first commercial humanoid robot designed for friendly interaction, mass manufacturability, high payloads and safety; the world’s first autonomous robotic solution that can climb existing racks from floor-to-ceiling; and the first Robotics-as-a-Service automated storage and retrieval system for ecommerce.

Understand how retailers are keeping your data safe

As a consumer goes through the typical shopping journey, especially online, multiple data points are extracted along the way, including through websites, emails, forms and social media — with little consumer awareness of how exactly that data will be used and where it goes. There are many high-profile instances of retail data breaches and, especially in the age of AI, consumers deserve to know that retailers are handling their data ethically and responsibly.

At this year’s Lab, you’ll get a behind-the-scenes look at technologies that are helping companies become good stewards of consumers’ data, including an app that’s designed to verify your identity and protect your privacy on the apps you use every day, a digital identity platform that protects against bots and serial returners, the only biometric identity and payments platform, and a decentralized solution that protects personal data, preventing breaches and fraud.

Interested in seeing the Innovation Lab technologies in action? Register today for NRF 2024: Retail’s Big Show, Jan. 14 –16 in New York City. And check out our NRF 2024: Retail’s Big Show overview post to find out more about what you need to know about the event.

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