Bringing a personal touch to retail in the age of social distancing

How retailers can adapt to consumer needs for safety and convenience
Nkongho Beteck
Manager, Social Media and Digital Content
Retail Gets Real is sponsored by

The novel pandemic has accelerated trends forecast for five to 10 years from now in just five months, says Ron Johnson, CEO of mobile retailer Enjoy Technology.

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Ron Johnson of Enjoy Technology
Ron Johnson,
​​​​​​​CEO of Enjoy Technology

To keep up with those needs, quick thinking and pragmatic delivery make all the difference in the consumer experience. “You don’t have time to test when there's a crisis,” Johnson says. “You have to make the bold moves. The companies that have made bold moves have won.”

With one of the biggest changes from COVID-19 being the sheer number of people working from home, consumers want the store to come to them. Enjoy, which partners with companies including AT&T in the United States, Rogers in Canada and BT and EE in the United Kingdom, provides an opportunity for deep customer engagement from the comfort of your home. And these days, it’s delivering that impactful experience while prioritizing safety and service for customers and associates alike.

Johnson joins the Retail Gets Real podcast to share how Enjoy is adapting to COVID-19 and how retailers can create experiences that foster positive engagements to keep consumers coming back.

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