Building ‘the department store of the future’

A look inside Neighborhood Goods
Explore more at NRF 2020 Vision

Retail today is all about the customer experience. When consumers are excited to visit a store for reasons beyond making a transaction, that’s when a retailer has built something special.

Neighborhood Goods is a new type of department store concept that turns shopping into a social, immersive experience. An ever-changing lineup of brands comes to life in the store, woven throughout spaces to eat, drink, explore and relax.

Co-founder and CEO Matt Alexander says maintaining a human approach is key to building trust and relevance with consumers today. We caught up with Alexander in the Plano, Texas, store to learn about the concept and his perspective on the state of shopping. Watch the video to learn more.

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