New trends are emerging from the pandemic and retailers are looking ahead to implement them in the future. They’re capitalizing on the opportunity to utilize authentic marketing and connect with consumers on a more intimate level, sharing user-generated content and using artificial intelligence to display products in shoppers’ homes.
Prior to COVID-19, consumers took time to browse in a store and potentially make a purchase. Now, shoppers are going into stores with a clear intention to buy and retailers are seeing higher conversion rates. New cleaning systems, contactless payments and socially distant aisles are helping communicate trust and provide a safe in-store shopping experience.
This week on the Retail Gets Real podcast, NRF Managing Editor Kris Stewart is joined by Susan Reda, vice president of education strategy, and Jill Dvorak, vice president of content and retail strategy, to discuss noteworthy trends influencing retailers, employees and the consumer journey since the onset of the coronavirus and how retailers are adapting for the future.