Consumers spend at least 46 minutes a day in their cars, using them to reach shopping, dining and other retail destinations. Innovators at GM and IBM harnessed this opportunity to create the “connected car.” The cognitive mobility system replaces one-way communication channels with an interactive platform that directly connects retailers to consumers within their cars.
In a breakout session at Retail’s Big Show, panelists Alex Sinclair of IBM iX, Timo Bauer of Glympse, Mark Lloyd of General Motors-OnStar and Joanna Pena-Bickley of IBM corporation broke down the concept of the connected car — displayed in the NRF Innovation Lab — and shared insights on key issues and applications of the technology for the future. From informing consumers about prescription pick-ups at nearby stores to monitoring fuel levels, connected cars can revolutionize core rituals and make transactions faster, easier and more convenient. Watch the video highlights to learn how cognitive mobility drives loyalty and how retail marketers can use connected cars to their advantage.