Elevating the wellness experience

Concept to Watch: Restore Hyper Wellness + Cryotherapy offers care based on affordability and natural wellness

For consumers who suffer from chronic pain or want to cultivate a healthier lifestyle, there is an option for care based on a mission of affordability and natural wellness.

Restore Hyper Wellness + Cryotherapy is non-pharmaceutical, says co-founder Jim Donnelly. “Everything we do is natural, everything enables the body’s natural defense mechanisms, everything we do is really good for you.”

In addition to cryotherapy — cold therapy which could help people suffering from achy muscles and inflammatory diseases like rheumatoid arthritis — Restore offers IV, oxygen, photobiomodulation, compression and stretch therapy. Each location has a registered nurse to perform medical services, a store manager and a few generalists who manage non-medical services. Customers are 55 percent female and range in age from about 15 to 65 and older.

Donnelly, who once owned a health club, says he was beginning to feel “pretty beat up” at age 46. He liked the results of cryotherapy but “hated everything else about the experience,” he says. “I thought the location was in a bad place, the retail environment was substandard, it was overpriced. I just found nothing appealing about the experience, except I loved the way [it] made me feel.”

Restore locations average 2,000 square feet with a lot of glass, a large front desk and comfortable seating. Customers have a clear view of the layout, what Donnelly calls a “fun, social and transparent communal experience.”

At press time, Restore was proactively adjusting services to protect employees and customers like. Chief Marketing Officer David Fossas says 37 of its 48 locations remain open. They're following CDC guidelines, with limits on how many customers can come in at once, essentially buying products like Vitamin C as preventative measures. Fossas says same-store sales are seeing strong year-over-year "continuous growth."

Restore has also launched a campaign that allows people to donate an IV therapy session to first responders.

“A huge principle of Hyper Wellness is when you walk out feeling better than when you walked in,” Donnelly says. “So, when people walk out feeling better, the first thing they like to do is go tell people how good they feel.”

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