As retailers begin to expand beyond geographic boundaries, they also face pressure from consumers to “keep it local.” Balancing globalization with localization has quickly become a priority for retailers looking to connect with their customers both in home markets and abroad. Eataly CEO Nicola Farinetti, FIRAE Chairman Massimo Volpe, Elizabeth Arden President Jue Wong and Cia. Hering’s Director of Human Resources Alessandra Da Costa Morrison have all taken deeply rooted local business concepts and applied them successfully on a global scale.
During a breakout session panel at Retail’s Big Show, these top executives stressed the importance of combining relevant, transferrable products that deliver on promises with the heritage and authenticity of local identities. Watch the session highlights to find out how these companies harness heritage and transform tradition into powerful education opportunities, ultimately going global without forgetting their local identities.