Grove Collaborative CEO on making sustainable products mainstream

Education is an important part of the journey to creating a demand for sustainable products that are just as good as what people are used to. With the debut of products from Grove Collaborative on Target store shelves this spring, a whole new group of consumers has been introduced to natural products. Co-founder and CEO Stuart Landesberg joins Retail Gets Real to talk about the brand’s evolution, teaming up with one of the biggest retailers in the country and how Grove Collaborative is helping consumers live a more sustainable lifestyle by building trust.