Halloween 2021 consumer spending trends

The pandemic might have muted Halloween festivities last year, but consumers are back in the spirit this year: 65 percent of Americans are planning to celebrate Halloween, and anticipated spending for the year is at $10.1 billion, up from $8 billion last year. 

From costumes to candy to sending an old-fashioned card in the mail, consumers are embracing this spooky holiday this year. 

Listen to the full episode to learn more about the latest consumer research for Halloween 2021 including the year’s top kid costumes, top pet costumes and celebration plans.