Helping retailers accelerate innovation – and cut costs – during the pandemic

Retailers are rethinking all aspects of their business to adapt to new customer behaviors, and are turning to cloud-based products and services that lower costs, helping them grow and scale.

Nearly every facet of retail has been disrupted by the pandemic — buying patterns have changed, holiday spending is unpredictable, people are spending less time in stores. During uncertain times, how can retailers cut costs while accelerating innovation to meet evolving customer needs and behaviors?

Amazon Web Services offers cloud services built for small and large retailers to transform their businesses, become more agile and create value.

In this episode of Retail Gets Real, Tom Litchford, head of worldwide retail at Amazon Web Services, talks about why the cloud is a strategic investment that helps retailers innovate, recover revenue and cut costs, while protecting themselves from future unexpected events and disruptions.