How David’s Bridal survived the wedding drought of 2020

Retail Gets Real episode 230: CEO Jim Marcum on digital innovation

While large weddings were put on hold throughout much of the pandemic, David’s Bridal prioritized digital innovation as the demands of brides changed. David’s Bridal CEO Jim Marcum joins Retail Gets Real to share insights about how ecommerce is shifting many aspects of wedding planning and how to foster innovation within an organization.

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