How KiwiCo activity boxes became a lifeline for parents

This episode was originally released July 1, 2019.

The global pandemic has parents scrambling to not only keep their kids busy at home, but also maintain their education. KiwiCo has stepped up to offer a lifeline. While many may be familiar with the monthly subscription of STEM activities and projects, the company has expanded their offerings to include Camp KiwiCo, a "summer camp in a crate," that keeps kids busy all summer long, as well as digital content featuring DIY activities.

On this episode, recorded last year, KiwiCo CEO and founder Sandra Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew. 

 

More from the podcast

How social values are impacting consumer behavior
 
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
Read more
How Sam’s Club is accelerating innovation
 
Retail Gets Real episode 175: Moving quickly to meet members' changing needs during the pandemic.
Read more
Checking the consumer pulse during the pandemic
 
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
Read more