How DTC menswear brand Rhone is leaning into physical retail

Retail Gets Real episode 249: CEO and co-founder Nate Checketts on direct-to-consumer and the importance of physical stores

Rhone is a premium men’s lifestyle brand offering activewear, outerwear, underwear and commuter wear with performance in mind. Its focus is on using best-in-class materials, developing products in a responsible way and delivering an unmatched experience through science.

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When CEO and co-founder Nate Checketts was looking to get out of his corporate job and start a business, he saw three major trends: A mass migration to direct-to-consumer sales in almost every business category; an increased focus on health and wellness driven by fitness tracking technology; and a rise in demand for premium goods. He couldn’t find a men’s activewear brand that hit on those three factors, and set out to create Rhone.

Listen to the full episode to learn more about Rhone, how bricks-and-mortar is supplementing its success and why Checketts says operating multiple stores at a time is better than operating just a few.

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