How retailers are rethinking store experiences

Retail Gets Real 226: The Lionesque Group's Melissa Gonzalez on how physical retail is adapting for the future

After months of online shopping, consumers are looking forward to getting back into stores, trying on clothing and interacting with products. With expectations higher than ever, experiential shopping remains a strong trend heading into the future.

NRF Converge session
Melissa Gonzalez, CEO at The Lionesque Group and Principal at MG2 speaks with NRF’s Susan Reda and Bill Thorne on Retail Gets Real.

In this episode of Retail Gets Real, Melissa Gonzalez of the Lionesque Group emphasizes the importance of experiential shopping in retail establishments. When “a brand or retailer goes beyond thinking about the products or the services they're selling you,” she said, “they're adding in those layers of surprise, and delight, and discovery to the experience.”

While the element of touch was eliminated due to safety concerns during the pandemic, she saw retailers incorporating new scents or architectural elements. These touchpoints allow retailers to lean more into a brand story and showcase what they represent.

She also noticed an increase in stores adding a biophilic design, which incorporates wood and greenery into a space. Tune in to the episode to learn about more new trends and strategies for physical retail.

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