From understanding unique consumer preferences and identifying local competition to overcoming language barriers, expanding a business internationally is no simple feat. Hobbs CEO Meg Lustman, Boticario Group CEO Artur Grynbaum and T2 International Director Darren Williams have all successfully navigated foreign markets to establish their brands as global names.
During a feature stage panel discussion at Retail’s Big Show, moderated by Varese Retail Founding Partner Alberto Serrentino, these three retailers shared their tips and tactics to building a global culture for their brands while remaining true to the heritage and core values that made them successful in their home countries. By identifying markets with the most attractive customer segments, communicating consistency in purpose and image and taking the time to build capacity and resources, Lustman, Grynbaum and Williams transformed their businesses into global retailers. Watch the video for tips on shaping an international expansion strategy when taking brands to new markets.