Infographic: Back-to-class with NRF

VP, Industry and Consumer Insights

With combined back-to-school and back-to-college spending set to reach $83.6 billion, consumers are not holding back on purchasing the school supplies, electronics and clothing that they need for the first day of class. To understand exactly how consumers are planning on splurging (and saving) this back-to-class season, NRF conducted a flash poll of 468 back-to-school and back-to-college shoppers.