Infographic: The holiday consumer

As the Thanksgiving holiday weekend approaches, NRF is expecting around 165 million consumers to head out to their favorite stores with family, shop from their phones between turkey and pumpkin pie, and visit their favorite local shops. While consumers seem to be spreading their shopping out over November and December, Thanksgiving weekend is still one of the high points of the holiday season, and consumers plan to make the most of deals and offers.

Get a quick glimpse of this year's holiday consumer in our infographic below, and for more data and insights, visit our holiday headquarters, which we keep updated throughout the season. We'll have an update on Thanksgiving weekend shopping results next week.


Winter Holidays
All of NRF’s holiday resources in one place, from the latest news to historical data deep dives.
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Holiday Shopping Could Beat Forecast
Holiday online shopping
Chief Economist Jack Kleinhenz says holiday spending appears to be on track to exceed NRF’s forecast.
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180 Million Shop Over Thanksgiving Holiday Weekend
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Nearly 180 million Americans shopped during the Thanksgiving weekend five-day holiday shopping period.
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