Ana Serafin Smith
August 11, 2016
Last month, we learned back-to-school shopping is expected to reach $27.3 billion in total spending. When combining back-to-school and college spending, it ranks as the second biggest shopping season for all retailers, after the winter holidays.
For the first time, NRF and Research Now conducted a flash poll of 502 parents with children in K-12, to learn more about their online shopping habits and the never-ending back-to-school supplies list. Here’s a look at some of the data points that captured our attention.EMBED EMBED