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School supplies
Consumer Trends

Infographic: A Look at Back-to-School Supplies Lists and Online Shopping

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Last month, we learned back-to-school shopping is expected to reach $27.3 billion in total spending. When combining back-to-school and college spending, it ranks as the second biggest shopping season for all retailers, after the winter holidays.

For the first time, NRF and Research Now conducted a flash poll of 502 parents with children in K-12, to learn more about their online shopping habits and the never-ending back-to-school supplies list. Here’s a look at some of the data points that captured our attention. 

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Historical data and top trends: Find all of NRF's back-to-school and back-to-college resources in one place.