Lessons from breakout brands: KIDBOX and Away
Successful retailers today do more than sell a great product. They embody values people respect and tell a story customers want to be a part of.
Children’s style box service KIDBOX donates new clothing to a child in need for every box of clothing and accessories a customer keeps. Since starting in 2015, the company has tripled in size and donated $8.5 million worth of apparel. At Shop.org, NPR podcast host Guy Raz (above) sat down with CEO Miki Berardelli to talk about growing a socially powered brand and how KIDBOX differentiates itself from other subscription services.
Away Co-founder and Chief Brand Officer Jen Rubio doesn’t see her brand as a luggage company but a travel company, empowering customers to get out and see the world. On the keynote stage, she talked about the gap in the luggage market that led her and her co-founder to start Away, and how word of mouth has helped the direct-to-consumer retailer raise $81million in capital and $100 million in sales.
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