A look at NRF’s 2021 Top Retailer lists

Retail Gets Real episode 235: Inside the rankings with Kantar’s Rachel Dalton

2021 Top Retailers

See the full list for 2021 Top 100 Retailers and 2021 Hot 25 Retailers.

Each year, data analytics company Kantar reviews sales data and performs extensive forecasting across hundreds of retailers to compile NRF’s Top 100 list, representing the top 100 retailers in the United States, and the Hot 25 list, which represents the fastest-growing retailers — both in terms of sales. Major companies in the Top 100 list this year invested significantly in omnichannel capabilities, which benefited them as 86 percent of all U.S. shoppers consider themselves to be omnichannel shoppers.

Those who made the Hot 25 were primarily online businesses, on par with the spike we saw in online shopping during quarantine last year. Listen to the full episode to learn more about the Top 100 and Hot 25 rankings and what factors contributed the most to new or sustained success.

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