Neighborhood Goods: The department store of the future

Sr. Director, Content Strategy
Sponsored by

Neighborhood Goods is a startup that rethinks the traditional department store experience. Co-founder and CEO Matt Alexander calls it “a department store with a story.” Instead of a fixed landscape of racks and products from a finite number of brands, Neighborhood Goods aims for a retail experience filled with everything from unheard-of independent brands to huge international brands hosting pop-ups within the store.

Alexander sat down with the Retail Gets Real team prior to the store’s grand opening on November 17, 2018, to share how he created the department store concept of the future and what he envisions it to be.

The company has been working hard to develop the aesthetic, including events that add to the shopping experience. A restaurant will sit in the middle of the 14,000-square-foot location in Plano, Texas; 12 to 15 pop-ups will surround it, including collaborative spaces hosting complementary products. “Anything from the frames on the wall to the furniture in the space to even the cutlery inside the restaurant and the cookware in the kitchen,” Alexander says, “are all brand products that are purchasable.”

Listen and subscribe

Don’t miss an episode: Subscribe to Retail Gets Real via Apple PodcastsGoogle PodcastsSpotify or Stitcher.

One challenge he had to overcome when pitching the concept to potential investors was the doubt that retail brands would want to join the startup. Nearly 40 took the opportunity for the first launch, however, surpassing the 15-20 the team was hoping for.

Neighborhood Goods aims to create a space that fosters a positive experience where people come together “to tell stories and get closer to the brands,” Alexander says, “and help bridge the divide between the people behind the brands and the consumers that like to shop for them.” 

Listen to the full episode to hear how Alexander created the concept for Neighborhood Goods and what to expect from its first location that just opened.

More from the podcast

Laying the foundation for modern resale with ThredUp
 
A woman shopping.
Retail Gets Real episode 354: ThredUp co-founder and CEO James Reinhart on the outlook for the secondhand industry.
Read more
How customer-facing AI will energize retail’s future
 
Kate Ancketill speaking at Retail's Big Show.
Retail Gets Real episode 353: Futurist Kate Ancketill shares insights on empathic AI and its potential impact on retail.
Read more
DE&I as a state of success — not a checkbox
 
Mecca Mitchell at the 2024 NRF Foundation Honors.
Retail Gets Real episode 352: Burlington Stores’s Mecca Mitchell on the power of leading with passion and authenticity.
Read more