Nextdoor CEO Sarah Friar on connecting with neighbors

Image
Sarah Friar, CEO of Nextdoor
Sarah Friar, CEO, Nextdoor

In times of crisis, many turn to their neighbors for help, and according to Nextdoor CEO Sarah Friar, that has certainly been true during the pandemic. Whether it's picking up groceries or checking in on neighbors, behavior on the social media platform since the pandemic began has shed some light on how Americans are dealing with the health crisis. 

Friar joins this episode of Retail Gets Real to share what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business or fostering community.

For retailers, and especially small businesses, tapping into a neighborhood network can have significant benefits. Listen to the full episode to hear how small businesses can connect with neighbors to not only grow their businesses but also make a difference in their communities.

More from the podcast

How TikTok creates a space for community commerce
 
Retail Gets Real episode 225: TikTok’s vertical director of retail and restaurants on commitment to inclusivity.
Read more
An inside look at Tractor Supply Company’s growth
 
Retail Gets Real episode 224: Rob Mills, EVP and chief technology and strategy officer, on creating a culture of change.
Read more
Digital expectations in a physical world
 
Retail Gets Real episode 223: Jason ‘Retailgeek’ Goldberg on consumer behavior and the role of the store.
Read more