NRF convenes retail communicators

Sharing insights and strategies to navigate issues facing the industry

NRF’s Retail Communicators’ Network recently gathered in New York City for the group’s first in-person meeting since before the COVID-19 pandemic. Two dozen senior retail communications professionals came together to share insights and strategies to better navigate current and emerging issues facing the industry.

Thanks to our generous hosts at SAP, attendees enjoyed networking opportunities with their peers and energizing discussions against a backdrop of amazing city views from SAP’s Experience Center in Hudson Yards.

NRF Retail Communicators' Network

Take a look at what the NRF Retail Communicators' Network involves and how you can join.

Our expert speaker lineup covered a range of engaging trends and topics:

Diversity, equity and inclusion

Deisha Barnett, president of global communications and content strategy at UPS, shared her experience shaping DE&I communications throughout her career and how communicators can improve messaging across their organizations.

Holiday shopping trends

Katherine Cullen, senior director of industry and consumer insights at NRF, provided a preview on holiday trends and how inflation will impact shoppers this year.

Consumer behavioral and attitudinal research

Bill Knapp, partner at research and public affairs firm SKDK, led a discussion about consumer attitudes and behaviors for independent and swing voters, and when brands should take a stand on potentially divisive issues.

Next generation of retail talent

Adam Lukoskie, vice president of the NRF Foundation, gave an overview of NRF Foundation programs and opportunities dedicated to shaping the next generation of retail talent.

Economic and consumer outlook

Mark Mathews, vice president of research development and industry analysis at NRF, covered the economic outlook for the next year, noting the strength of the consumer despite inflation challenges.

The state of the economy

Take a look at the most recent economic insights for the retail industry.

Metaverse retailing

QuHarrison Terry, author of “The Metaverse Handbook,” shared insights on activating customers in the metaverse and how retailers should be approaching this new digital frontier.

Learn more about NRF’s Retail Communicators’ Network and request to join here.

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