Olaplex stays focused on the consumer

Retail Gets Real episode 271: CEO JuE Wong on growing a hair care brand for the future

Nexus
Join us at NRF Nexus 2022 to learn more about latest innovations in customer experience and retail technology.

Olaplex CEO JuE Wong is an intentional risk taker who leads the hair care brand with a focus on the needs of the consumer and a commitment to consistency. Her ideology is based on letting the consumer direct the business, letting data provide information, and producing innovations based on consumer need rather than what companies think the need should be.

The retail industry continues to change dramatically, forcing companies to evolve and innovate. As pandemic restrictions lifted, consumers began using digital technology to enhance experiences with the products they use every day. Looking at the future of the industry, Wong says the intersection between technology and physical space will remain increasingly relevant.

Tune into this episode to hear Wong discuss her career journey, the power of digital technology, and the future of the Olaplex brand and hair industry.

Related content

Grooming and wellness go hand in hand for this entrepreneur
 
Scotch Porter
Retail Gets Real Episode 284: Scotch Porter founder and CEO Calvin Quallis on connecting with the male consumer.
Read more
How Walmart plans to achieve zero emissions
 
Walmart
Retail Gets Real episode 283: Taking a holistic and strategic approach to sustainability across the industry.
Read more
Making golf accessible and inviting to all
 
PGA Tour Superstore
Retail Gets Real episode 282: Jill Thomas of PGA TOUR Superstore on redefining the sport.
Read more