Retail Insight Center hosts much more Bureau of Labor Statistics data
Have you ever wondered how much the average adult is spending on cereal? Or how much men are spending on suits? Or even how spending on girls' coats and jackets has changed over the last few years?
Of course you have. Because knowing how consumers spend – and what they spend on – is important to anyone tied to the retail industry. Retailers can use this data to analyze spending patterns and trends across demographics, policymakers can examine the impact of policies on consumer spending, and others invested in the industry can track how spending on goods changes each season and how consumers split their budgets.
The NRF Foundation’s Retail Insight Center recently launched new pages dedicated to actual consumer spend data from the Bureau of Labor Statistics’ Consumer Expenditures Survey. The Retail Insight Center, sponsored by KPMG, offers easy access to this complex data.
The consumer spending data goes back 48 months (organized by quarter) and is available for filtering by consumer demographics, including consumer age and gender. Simply log in or create a free account to access data and build your own customized charts. Here are just a few of the categories you’ll find:
- Grocery item spending on cereal, meats, bread and milk
- Spending on specific clothing and accessories items like men’s pants, infant shoes and women’s dresses
- Household item spending on laundry and cleaning supplies or paint and wallpaper
Coupled with other Retail Insight Center resources, the use of this new consumer spending data is extensive. You can find all of this under the “Consumers” tab in the Retail Insight Center (see a full list of categories under the “Actual Spend” menu).