Retail predictions for 2019: What’s in and what’s out

From creative takes on retail experiences to robotics in fast-food restaurants, STORES Magazine Editor Susan Reda looks at trends that are likely to shape retail in 2019 in her annual retail industry trend forecast. On this episode of Retail Gets Real, Reda and NRF’s Director of Industry and Consumer Insights Katherine Cullen hash out consumer behavior patterns that gained popularity this year — and are likely to transform retail in the new year.

Listen and subscribe

Don’t miss an episode: Subscribe to Retail Gets Real via Apple PodcastsGoogle PodcastsSpotify or Stitcher.

“People are using spaces differently,” Reda says, “and they're bringing retail into this space.” Collaborative marketplaces or storefronts-as-a-service are becoming mainstream. For example, WeWork is introducing WeMRKT, a shared retail space within hundreds of existing WeWork locations to host pop-ups and experiments in retail. Neighborhood Goods, near Dallas, gives emerging direct-to-consumer businesses an opportunity to set up shop. This “changes the footprint of retail and makes it more service-oriented for the consumer,” Reda says.

The challenge for retailers in introducing more experiential elements is avoiding “Instagrammable” gimmicks and keeping it authentic: Values like sustainability and transparency are becoming key product features. In a survey, nearly 60 percent of consumers said they would stop shopping one of their favorite brands or retailers if they found out the company’s values didn't match their own. Retailers like Coyuchi, Everlane, Patagonia and The North Face are catering to those needs — all offer recycling of their used products in exchange for new items.

Listen to the full episode to learn more about trends on the horizon like personalization, artificial intelligence and robotics.

More from the podcast

UncommonGoods: Creating unique and sustainable retail
 
Interior of UncommonGoods office in Brooklyn
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
Read more
Inside Walmart’s Intelligent Retail Lab
 
Interior of Walmart IRL
Retail Gets Real episode 152: CEO Mike Hanrahan shares what they're learning about AI in retail.
Read more
NRF 2020 Vision: Retail’s Big Show Preview
 
Conference attendees walk past banners at New York's Javits Center
Retail Gets Real episode 151: A sneak peek at the industry's biggest event.
Read more
The state of retail heading into 2020
 
Women in grocery store
Retail Gets Real episode 150: Where we've been and where we're going.
Read more
The best Retail Gets Real podcast episodes of 2019
 
NRF's Bill Thorne records a podcast with Michelle Kelly
Retail Gets Real episode 149: Highlights from a year of remarkable podcast interviews.
Read more
Holiday 2019 starts strong
 
Woman window shops during holidays
Retail Gets Real episode 148: A look at how consumers are shopping so far this season.
Read more