Retail predictions for 2022

What does 2022 have in store? NRF’s Susan Reda joins the Retail Gets Real podcast to discuss her annual retail predictions for the year ahead.

While the challenges of supply chain disruptions, labor shortages and inflation concerns remain, Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better. 

“As I watched consumers … reenter stores, they really had a good time. They wanted to see things. They wanted that feeling of pushing apparel through the rack,” Reda said.

Using digital in the store will continue to be key to improving the store experience. Listen to the full episode to learn more trends Reda expects to gain momentum, including her take on the metaverse and NFTs, and read her full column on 2022 trends to keep an eye on.