Retailers gear up for Small Business Saturday

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The holiday season is the most important time of year for retailers; with less than a week until Small Business Saturday, no one knows this more than independent businesses. These small retailers from across the country share how they will be celebrating with their community on November 26. 

Princeton Record Exchange, one of New Jersey’s leading independent record stores since 1980, will decorate the store in regalia and offer limited-edition vinyl records you can only find in a store like theirs.

A photo posted by This Is Retail (@this_is_retail) on Nov 17, 2016 at 2:20pm PST

“It’s a day that recognizes the little guy in a big world of retailers.”

Michele Holbrook
Owner, Michele’s Sweet Shoppe

“It’s an opportunity for independent retailers to start the holiday shopping season with a bang,” says Michele Holbrook, owner of Michele’s Sweet Shoppe in Londonderry, N.H. Customers will be greeted with in-store tastings, special deals and a raffle offering goodies from other local small businesses in 10 “Shop Small” totes.

A photo posted by This Is Retail (@this_is_retail) on Nov 18, 2016 at 1:23pm PST

In addition to celebrating with in-store deals, giveaways and treats, The Brass Owl will take part in a 17-store “retail crawl” in Astoria, N.Y. Customers who shop at eight or more of the independently owned stores will be entered to win a grand prize from each small business. “It’s a great way to thank the community and rally everyone to continue to support local,” says owner Nicole Panettieri.

A photo posted by This Is Retail (@this_is_retail) on Nov 19, 2016 at 12:50pm PST

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