Small Business Spotlight: Mizzen+Main


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Mizzen+Main is an American-made company that’s not only passionate about its product, but veterans too.

This is Retail goes behind the scenes to learn how the company’s performance-fabric menswear is dedicated to a good cause.

A photo posted by This Is Retail (@this_is_retail) on Sep 6, 2016 at 2:02pm PDT

His dream started with the idea of creating a sweat-proof, drama-free dress shirt for the man on the move. Today, Mizzen+Main founder and CEO Kevin Lavelle runs a Dallas-based company that “bridges the gap between service and the startup scene” by directly hiring veterans and launching projects that benefit the Navy SEAL Foundation. 

A photo posted by This Is Retail (@this_is_retail) on Sep 7, 2016 at 2:12pm PDT

There’s nothing that makes Mizzen+Main prouder than supporting the American economy by cutting and sewing their shirts in the United States. They say it best themselves: “We believe in the importance of keeping our products manufactured within our borders, so we can pour our success back into the very place that helped us get started.”

A photo posted by This Is Retail (@this_is_retail) on Sep 8, 2016 at 2:11pm PDT

With support from Marcus Luttrell, a Navy SEAL who inspired the film “Lone Survivor,” Mizzen+Main has raised thousands in donations for veterans by selling a custom Navy Seal Foundation shirt at major donor events like this one worn by JJ Watt (above). But that’s just the start of their work with veterans: They’ve also brought on three veteran employees, plan to employ more by continuing their “Shirt for a Start” program and are the largest private donor to the Dallas VA Breast Cancer treatment center