Gearing up to go back to class

Expecting higher prices, consumers are changing their shopping behavior

The National Retail Federation collaborated with Prosper Insights & Analytics to ask consumers about the back-to-class season and learn more about how higher prices are impacting shopping plans. Read more below for a look at the ways back-to-school and back-to-college shoppers are navigating higher prices as students gear up for the upcoming school year.


Related content

What’s trending in back-to-college shopping
Back to college
NRF’s research shows increases in planned spending on electronic accessories and furniture.
Read more
Back-to-school trends to know
Back to school
Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans.
Read more
2022 Back-to-School Trends
Back to school 2020
Learn key retail trends for the 2022 school year.
Read more