NRF research looks at how consumers are preparing to hit the books
2021 Brings Back-to-Class Shopping to Record Levels
Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.
Parents to spend even more on computers and desks with online class surge
Most families still don’t know what students need for school this year.
Back-to-school shopping 2020
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.