For optimal user experience, please upgrade your browser.
Back to School 2016
Consumer Trends

Top Trends for 2016 Back-to-School and College Shopping

Floating Widget

Floating Item Container

Floating Rate Widget

5
RATING

RATE THIS ARTICLE

BE THE FIRST TO RATE THIS ARTICLE

Please Select
Your Rating

Nothing really compares to the winter holiday season when it comes to retail sales, but back-to-school and back-to-college shopping is a significant spending event, with total spending expected to reach $75.8 billion this year.

Each year, NRF works with Prosper Insights & Analytics to find out when, where and how American families will shop for school and college supplies. Here are just a few insights from this year’s consumer survey:

  • More families have kids in school — thanks to the large generation of Millennials who are parents of school-age children — which is boosting total back-to-school spending to near-record levels.
  • Plans to shop at discount stores are down slightly, but it’s still the most popular destination for both back-to-school and back-to-college shopping.
  • The largest portion of back-to-school shopping budgets goes toward apparel and electronics. Not only are new clothes and devices a necessity, but these items are also a way for students to express their personalities.
  • Shoppers are already in stores and online. Last year’s shoppers procrastinated, but 2016 is a different story. Nearly three-quarters of back-to-school families are starting their shopping one to two months before school begins.
  • Dads want their online orders delivered quickly. Men are two times more likely to use expedited shipping than women.

There’s more to learn from our SlideShare, which looks at back-to-school and back-to-college data for the 2016 season.

comments

0
Back-to-School HQ
School bus

Historical data and top trends: Find all of NRF's back-to-school and back-to-college resources in one place.