Virtual events take off as consumers stay home to flatten the curve

From Teen Vogue’s 'prom' to Zoom-enabled nightclubs, people are finding ways to congregate and celebrate

People keep finding fresh ways to connect in virtual style — even if they have to pay for it. Quarantee, a virtual NYC nightlife experience is one avenue. And for the slightly younger younger set, Teen Vogue is hosting a virtual prom.

The prom, scheduled for May 16, includes a daily lead-up of prom-focused content, from makeup tutorials and styling advice to dance prep. It culminates in a nationwide virtual community experience on Zoom, hosted by Teen Vogue editor-in-chief Lindsay Peoples Wagner and featuring celebrity cohosts and cameos, DJ sets, customized playlists, interactive choreography and thematic backdrops. A commencement ceremony is scheduled for early June, too.

As for Quarantee, it also takes place via Zoom; it promises a “vibrant and upscale atmosphere,“ complete with internationally acclaimed DJs, “magnificent dancers and gifted performers.” Tickets are $10-$80, with the higher price for a private VIP “table” away from the rest of the crowd. The first event was hosted by NYC-based DJ Lohrasp Kansara; it took place on March 28, starting at 11 p.m., and Eater reports that more than 300 people showed up. It has continued on Saturday nights since, adding bottle service along the way with kits of alcohol, related ingredients for 12 cocktails, a jigger, menu and cups.

Event cofounder, who asked the magazine to refer to him only by his Instagram handle, says they wanted people to come because it was fun and had value, and “people pay for something that has value.” Apparently, guests also have to put in a bit of effort with their cash; nightclub attire is requested.

“We don’t want people joining in their pajamas, but logistically we can’t enforce that,” the organizer told Eater. “We were really surprised that most people dressed up, and some even had disco lights in their homes.”

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