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CheesecakeFactoryext Store Front
Retail Trends

What’s for Dinner?

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If Cheesecake Factory is your first choice among the ever-growing number of casual-dining chains, you’re in good company. According to a study by Market Force Information, the Southern California-based restaurant is North America’s favorite casual-dining destination.

More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory, known for offering endless menu choices and big portions, ranked No. 1 in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere. Nipping at its heels were Cracker Barrel and Red Robin.

Among the chains specializing in Italian food, Maggiano’s snagged the top spot followed by Carrabba’s Italian Grill. The Capital Grille was a clear winner among steakhouse chains, with Texas Roadhouse placing second in that category. In the casual-dining seafood category, the leaders were Pappadeaux and Bonefish Grill.

Market Force also looked at which casual-dining establishments consumers prefer across various styles of food, including breakfast. French-themed Mimi’s Café was the favorite, followed by a second-place tie between Waffle House and Bob Evans Restaurant. The survey found that Mimi’s Café was the clear leader in food quality; Mimi’s was also praised for having an inviting atmosphere.


Robin M.
Here's another reason the Cheesecake Factory ranks so well: as Atul Gawande reported in 2012, the company has perfected the science of food retail efficiency: each store throws away no more than 2.5% of its leftovers ( Wow! Not only is the food tasty and the portions generous; the business is also sound and savvy.