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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

 
Retail Industry Fundamentals
 
The Retail Industry Fundamentals credential helps train and advance both entry-level retail associates and first-time job seekers. It is an industry-led and validated program that focuses on five core areas:
• Basic work fundamentals
• The business of retail
• Customer focus
• Getting and keeping jobs in retail
• Selling
Retail Industry Fundamentals consists of 15 modules that include learning and interactive content, quizzes, knowledge checks and self-reflection opportunities. Training materials are available in two formats:
• Instructor-led classroom training: 20-40 hours, depending on group size
• Self-paced online training: approximately 10 hours, depending on learner


Course Materials
Learners will receive a learner’s guide for each module, which will serve as a reference to prepare for the assessment exam.

Trainers will receive a trainer’s guide with verbal prompts and guidance on activities and timing as well as quiz answers. Trainers will also receive a PowerPoint slide deck to guide the training.

All course materials may be purchased through our online store.
 
 
Customer Service and Sales
 
The Customer Service and Sales curriculum is designed to help entry-level sales and service associates learn skills related to frontline work in retail (or any industry that values customer service and sales skills). Individuals taking the course will learn:
• Products and services
• Assessing and meeting customer needs
• Preparing for selling, gaining customer commitment and closing the sale
• The basics of store operations and inventory control
• The process of merchandising
• The importance of common employability skills
• Crafting a polished resume
Customer Service and Sales is a classroom-based, instructor-led program that typically takes 40-60 hours to complete, depending on group size.

Preview a sample section of the Customer Service and Sales training.
Preview a sample section of the Customer Service and Sales exam.
View the Customer Service and Sales table of contents.
View the Customer Service and Sales Skills Standards.
Course Materials
Learners will receive a learner’s guide, which will serve as a reference to prepare for the assessment exam. The guide also covers content for the Advanced Customer Service and Sales training and exam.

Trainers will receive a trainer’s guide, which also covers the Advanced Customer Service and Sales curriculum.

All course materials may be purchased through our online store.
 
 
Advanced Customer Service and Sales
 
The Advanced Customer Service and Sales credential is designed for sales and service associates looking to expand their skills in retail and other sales and service-focused industries. Individuals taking this course will learn:

• Preparing for selling
• Gaining customer commitment and closing a sale
• Developing and implementing plans for selling and follow-up
Advanced Customer Service and Sales is a classroom-based, instructor-led program that typically takes 40-60 hours to complete, depending on group size. Candidates must earn the basic Customer Service and Sales credential to be eligible for this course.

Preview a sample section of the Advanced Customer Service and Sales training.
Preview a sample section of the Advanced Customer Service and Sales exam.
View the Advanced Customer Service and Sales table of contents.
View the Advanced Customer Service and Sales Skills Standards.
Course Materials
Learners will receive a learner’s guide, which will serve as a reference to prepare for the assessment exam. The guide also covers content for the Customer Service and Sales training and exam.

Trainers will receive a trainer’s guide, which also covers the Customer Service and Sales curriculum.

All course materials may be purchased through our online store.
 
About the Credential Exams
Our credential exams are based on the National Skills Standards and developed by retail industry experts and analysts with first-hand knowledge of the skills essential to today’s workplace. Exam writers include frontline workers, managers, instructors, curriculum developers and training providers. The NRF Foundation selects writers and reviewers who respect and consider the diversity of work environments, race, ethnicity, gender, disabilities, age and other factors.

Note: RISE Up credential exams are only administered at U.S.-based testing locations.