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The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

The NRF Foundation shapes retail’s future by building awareness of the industry through statistics and stories; developing talent through education, experiences and scholarships; and fostering career growth among people who work in retail.

Student Challenge Finalists

Student Challenge

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Student Challenge 2018

Learn more about the 2018 Student Challenge Competition - The Big Pitch and meet the Class of 2017.

Do you have what it takes to pitch your ideas to retail executives? Prove it!

Once again, the NRF Foundation is collaborating with STORY for the Student Challenge Competition - The Big Pitch.

NRF Foundation's 2017 Student Challenge

Get Involved

To join the NRF Student Association, your school must be a member of NRF. We currently partner with dozens of colleges and universities across the United States to promote careers in retail and provide students with exclusive access to educational, networking and scholarship opportunities. All students at member schools are eligible to join the NRF Student Association for free.

Each member school can submit two teams, so check with your NRF Student Association Advisor to see how they are selecting teams to enter. Your advisor will receive specific instructions on how to register you for the Student Challenge, and how to upload your business plan and pitch video.  

To find your advisor, or for more information, email scholarships@nrf.com.

Click through the slide show below to learn more about what you need to do to apply! Share with others who are interested in participating.

NRF Student Association

Take advantage of NRFSA membership benefits and student programs.