Customer Loyalty

Lilly Pulitzer CEO Michelle Kelly speaking on stage at NRF NXT
How Lilly Pulitzer used its 60th anniversary to build loyalty
Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.
Yellow Drybar hair brushes
3 tips from Drybar for making customers feel like VIPs
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
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three women with their legs up show off their shoes from DSW
How DSW stepped up its loyalty program
At NRF NXT, DSW executives shared the keys to a successful loyalty program relaunch.
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